The Ultimate Food Hub and Integrated Wholesale Food Center in the Heart of the City – A Global Sourcing Hub for Premium Food Ingredients

From IT Mall to Global Food Hub – The Evolution of Phenix

Building on the legacy of Pantip Plaza Pratunam, the iconic IT hub, AWC has transformed the space into a premier wholesale food destination, now known as Phenix.

For over 36 years, Pantip Plaza stood as the go-to destination for IT products in Bangkok. However, AWC, a leading real estate developer in Thailand, recognized the need for change and reimagined the space into AEC Food Wholesale Pratunam, a cutting-edge wholesale center for food businesses.

In 2024, this transformation culminated in the launch of Phenix, located in the strategic Pratunam district. Operating under the concept of "Flavor Gets Its Wings Worldwide," Phenix serves as a comprehensive food hub, housing more than 200 restaurants and cafes. Additionally, the space includes a massive Co-Living Area where wholesalers can meet with buyers from around the world, supported by AWC’s extensive network of partnerships. Phenix is set to elevate wholesalers and food entrepreneurs, helping them scale both domestically and regionally.

Phenix — The New Era of Global Food Business

FOOD DESTINATION CENTER

Explore Phenix, the international food and lifestyle destination located in Pratunam. This innovative space brings together wholesale food businesses from all corners of the globe, offering a complete food experience for consumers and providing a springboard for wholesalers to expand into global markets. Phenix aims to be a hub for food innovation, lifestyle, and a modern food community.

Phenix — FOOD DESTINATION FOR ALL
"Flavor Gets Its Wing Worldwide"

Phenix provides:

• ✔ The largest Food Lounge
• ✔ Over 200 restaurants and cafes
• ✔ Over 2,400 international wholesale food vendors
• ✔ A Co-Living Area spanning over 20,000 square meters
• ✔ Access to global buyers and AWC’s partner network
• ✔ A central hub for Food Influencers and Celebrity Chefs
• ✔ Year-round food-related events and entertainment
• ✔ Business expansion opportunities through the Phenix online platform

Multi-Purpose Spaces for Events of All Styles

Phenix is more than just a central location for exquisite dining and a comprehensive wholesale food hub; it offers over 20,000 square meters of event-ready space. Whether you’re hosting a meeting, conducting a cooking demonstration, or organizing a food festival, Phenix has the perfect venue for you.

Meeting Rooms

Phenix provides meeting room options to suit all needs. Choose from small, private rooms designed for team meetings or intimate discussions, accommodating 4, 7, or 10 people. These are available on floors M, 2, 3, and 4.

For larger gatherings, Phenix’s spacious Meeting Room on the 3rd floor can host up to 100 attendees, ideal for important conferences, seminars, or large-scale events. All meeting rooms are equipped with modern amenities, ensuring your meeting is as efficient and seamless as possible.

Taste Kitchen

Taste Kitchen is a dedicated space designed for chefs, food entrepreneurs, and culinary enthusiasts. Here, you can test recipes and ingredients before purchase, enhancing your culinary creations with top-quality materials. It’s a venue where you can share your love for food and cooking techniques with a global audience.

Whether you're a food connoisseur, traveler, or food influencer, Taste Kitchen offers a hands-on culinary experience. You can learn from expert chefs or experiment with new recipes. The space is also perfect for hosting product launches, cooking workshops, or even filming cooking shows.

Phenix Auditorium Hall

Located on the ground floor, Phenix Auditorium Hall features 295 seats, including 60 VIP seats, making it an ideal venue for events requiring privacy. It’s designed for a wide variety of events, including conferences, performances, and product launches, with seating arrangements that provide all attendees with a premium experience.

Phenix Grand Ballroom

The Phenix Grand Ballroom, spanning two floors, is designed for large-scale food events and festivals.

5th Floor: With 2,500 square meters and a seating capacity of 1,320, it's perfect for large gatherings such as banquets, festivals, and concerts. There is also a luxurious Artist Dressing Room available for celebrity guests.

6th Floor: Spanning 1,200 square meters, this space caters to VIP events, featuring eight VIP rooms with private balconies, eight mini balconies, and four open balconies. With a focus on creating a one-of-a-kind event experience, the Phenix Grand Ballroom meets all your event needs with exceptional service and facilities.

Phenix Common Space

For marketing or promotional activities, Phenix Common Space offers a spacious 391 square meters. It’s the perfect venue for product launches, sales events, or food-related exhibitions. Phenix is well-equipped to host a variety of promotional activities.

The Phenix Lounge

The Phenix Lounge is designed to foster connections among all stakeholders in the food industry. Whether you're a food business leader, wholesaler, influencer, chef, or simply a food lover, this is the place to gather, share ideas, and collaborate.

Located on the ground floor and floors 3 and 4, Phenix Lounge is equipped with state-of-the-art amenities, making it ideal for meetings, product launches, or award ceremonies. Its modern atmosphere encourages collaboration and inspiration, ensuring a productive and engaging environment for all food-related events.

Join the New Wholesale Food Market

Open an online store for free with Phenix! Whether you are a manufacturer, wholesaler, service provider, importer, supplier, franchise owner, or general trader, Phenix offers easy online leasing through our digital platform, giving you access to one of the most comprehensive wholesale food hubs in Thailand.

Phenix — FOOD DESTINATION FOR ALL
Flavor Gets Its Wings Worldwide — Deliciousness That Flies

"An all-in-one wholesale food hub, bringing together premium food products from across the globe."

• ✔ Largest food lounge with over 200 restaurants and cafes
• ✔ Featuring food suppliers from more than 2,400 global vendors
• ✔ 20,000 square meters of co-living space
• ✔ Connect with buyers worldwide and partners from AWC's vast network
• ✔ A hub for food influencers and celebrity chefs
• ✔ Year-round food and entertainment events
• ✔ Year-round food-related events and entertainment
• ✔ Expand business opportunities through the Phenix online platform

YIWU SELECTION THAILAND SHOWCASE – Bringing the Best of China’s Wholesale Market to Thailand

Phenix is not just a food hub but also a center for wholesale trade with the YIWU SELECTION THAILAND SHOWCASE. In partnership with Zhejiang China Commodities City Group Co., Ltd. (CCC Group), Phenix brings high-quality wholesale products from Yiwu, China—the world’s largest wholesale market—right to Bangkok. Buyers in Thailand can access these products at wholesale prices without traveling to China, ensuring convenience and cost savings