The Ultimate Food Hub and Integrated Wholesale Food Center in the Heart of the City – A Global Sourcing Hub for Premium Food Ingredients
Phenix is the premier destination for quality food products from around the world, conveniently located in the heart of Bangkok. Home to over 200 restaurants and cafes, Phenix also offers wholesale food products, ingredients, kitchen equipment, and a range of food-related services, all within one integrated platform. Wholesale Businesses can expand their commercial opportunities by connecting with AWC’s extensive network of partners, propelling Thai entrepreneurs into the global wholesale market.
Phenix aims to be the ideal partner for all food businesses, fostering growth and innovation in the food industry.
A Comprehensive Wholesale Center for Food, Ingredients, and Services Welcome to a new, all-in-one wholesale food center |
The largest Food Lounge and Co-Living Area in the City In addition to being a fully integrated wholesale food center, |
Supporting Wholesalers and Entrepreneurs Phenix is dedicated to supporting wholesale food |
Extensive Partnerships Across Public and Private Sectors Phenix serves as a bridge between wholesalers |
From IT Mall to Global Food Hub – The Evolution of Phenix
Building on the legacy of Pantip Plaza Pratunam, the iconic IT hub, AWC has transformed the space into a premier wholesale food destination, now known as Phenix.
For over 36 years, Pantip Plaza stood as the go-to destination for IT products in Bangkok. However, AWC, a leading real estate developer in Thailand, recognized the need for change and reimagined the space into AEC Food Wholesale Pratunam, a cutting-edge wholesale center for food businesses.
In 2024, this transformation culminated in the launch of Phenix, located in the strategic Pratunam district. Operating under the concept of "Flavor Gets Its Wings Worldwide," Phenix serves as a comprehensive food hub, housing more than 200 restaurants and cafes. Additionally, the space includes a massive Co-Living Area where wholesalers can meet with buyers from around the world, supported by AWC’s extensive network of partnerships. Phenix is set to elevate wholesalers and food entrepreneurs, helping them scale both domestically and regionally.
Phenix — The New Era of Global Food Business
FOOD DESTINATION CENTER
Explore Phenix, the international food and lifestyle destination located in Pratunam. This innovative space brings together wholesale food businesses from all corners of the globe, offering a complete food experience for consumers and providing a springboard for wholesalers to expand into global markets. Phenix aims to be a hub for food innovation, lifestyle, and a modern food community.
Phenix — FOOD DESTINATION FOR ALL
"Flavor Gets Its Wing Worldwide"
Phenix provides:
- ✔ The largest Food Lounge
- ✔ Over 200 restaurants and cafes
- ✔ Over 2,400 international wholesale food vendors
- ✔ A Co-Living Area spanning over 20,000 square meters
- ✔ Access to global buyers and AWC’s partner network
- ✔ A central hub for Food Influencers and Celebrity Chefs
- ✔ Year-round food-related events and entertainment
- ✔ Business expansion opportunities through the Phenix online platform
Multi-Purpose Spaces for Events of All Styles
Phenix is more than just a central location for exquisite dining and a comprehensive wholesale food hub; it offers over 20,000 square meters of event-ready space. Whether you’re hosting a meeting, conducting a cooking demonstration, or organizing a food festival, Phenix has the perfect venue for you.
Meeting Rooms
Phenix provides meeting room options to suit all needs. Choose from small, private rooms designed for team meetings or intimate discussions, accommodating 4, 7, or 10 people. These are available on floors M, 2, 3, and 4.
For larger gatherings, Phenix’s spacious Meeting Room on the 3rd floor can host up to 100 attendees, ideal for important conferences, seminars, or large-scale events. All meeting rooms are equipped with modern amenities, ensuring your meeting is as efficient and seamless as possible.
Taste Kitchen
Taste Kitchen is a dedicated space designed for chefs, food entrepreneurs, and culinary enthusiasts. Here, you can test recipes and ingredients before purchase, enhancing your culinary creations with top-quality materials. It’s a venue where you can share your love for food and cooking techniques with a global audience.
Whether you're a food connoisseur, traveler, or food influencer, Taste Kitchen offers a hands-on culinary experience. You can learn from expert chefs or experiment with new recipes. The space is also perfect for hosting product launches, cooking workshops, or even filming cooking shows.
Phenix Auditorium Hall
Located on the ground floor, Phenix Auditorium Hall features 295 seats, including 60 VIP seats, making it an ideal venue for events requiring privacy. It’s designed for a wide variety of events, including conferences, performances, and product launches, with seating arrangements that provide all attendees with a premium experience.
Phenix Grand Ballroom
The Phenix Grand Ballroom, spanning two floors, is designed for large-scale food events and festivals.
5th Floor: With 2,500 square meters and a seating capacity of 1,320, it's perfect for large gatherings such as banquets, festivals, and concerts. There is also a luxurious Artist Dressing Room available for celebrity guests.
6th Floor: Spanning 1,200 square meters, this space caters to VIP events, featuring eight VIP rooms with private balconies, eight mini balconies, and four open balconies. With a focus on creating a one-of-a-kind event experience, the Phenix Grand Ballroom meets all your event needs with exceptional service and facilities.
Phenix Common Space
For marketing or promotional activities, Phenix Common Space offers a spacious 391 square meters. It’s the perfect venue for product launches, sales events, or food-related exhibitions. Phenix is well-equipped to host a variety of promotional activities.
The Phenix Lounge
The Phenix Lounge is designed to foster connections among all stakeholders in the food industry. Whether you're a food business leader, wholesaler, influencer, chef, or simply a food lover, this is the place to gather, share ideas, and collaborate.
Located on the ground floor and floors 3 and 4, Phenix Lounge is equipped with state-of-the-art amenities, making it ideal for meetings, product launches, or award ceremonies. Its modern atmosphere encourages collaboration and inspiration, ensuring a productive and engaging environment for all food-related events.
Join the New Wholesale Food Market
Open an online store for free with Phenix! Whether you are a manufacturer, wholesaler, service provider, importer, supplier, franchise owner, or general trader, Phenix offers easy online leasing through our digital platform, giving you access to one of the most comprehensive wholesale food hubs in Thailand.
Phenix — FOOD DESTINATION FOR ALL
Flavor Gets Its Wings Worldwide — Deliciousness That Flies
"An all-in-one wholesale food hub, bringing together premium food products from across the globe."
- ✔ Largest food lounge with over 200 restaurants and cafes
- ✔ Featuring food suppliers from more than 2,400 global vendors
- ✔ 20,000 square meters of co-living space
- ✔ Connect with buyers worldwide and partners from AWC's vast network
- ✔ A hub for food influencers and celebrity chefs
- ✔ Year-round food and entertainment events
- ✔ Year-round food-related events and entertainment
- ✔ Expand business opportunities through the Phenix online platform
Phenix – The New Digital Wholesale Platform for the Modern Business Era
Phenix introduces Thailand’s first and only B2B/B2B2C online wholesale platform, seamlessly integrating physical and digital channels (Omni Channel). Available 24/7, this user-friendly, secure platform connects buyers and sellers, supporting wholesale businesses in a digitized economy.
Key Features |
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Group Purchase Allows buyers to group orders |
Seller Store A comprehensive directory of |
E-Catalog A digital catalog system, streamlining |
Phenix supports businesses with quick transactions, seamless online-offline integration, and expert assistance, offering unparalleled opportunities for business growth.
Join Phenix: The New Wholesale Food Market
Open your online store for free at Phenix, the comprehensive food wholesale hub in the heart of the city. Whether you are a manufacturer, wholesaler, service provider, importer, supplier, franchise, or general trader, Phenix provides both physical and digital spaces for your business.
Getting to Phenix – The New Food Destination Center
By Car:Petchaburi Road, between Soi 20 and 22 (Map: Google Maps link)
By Bus:Routes 2, 11, 23, 60, 62, 79, 93, 99, 113, 139, 140, 174, 183, 505, 511, 556
By BTS:Green Line, Ratchathewi Station (500 meters away)
By Airport Rail Link:Ratchaprarop Station (850 meters away)
By Boat:Pratunam Pier, Khlong Saen Saep (200 meters away)
Opening HoursPhenix is open daily from 10:00 AM to 8:00 PM.
FAQs
Where is Pantip Pratunam?
Where can I find computer equipment? Pantip Pratunam has transformed into Phenix – Food Destination for All, a comprehensive wholesale food hub. However, IT equipment is still available in the HORECA technology section to support business needs.
What is Phenix Wholesale Center?
Phenix is the largest wholesale food hub in ASEAN, offering a massive food lounge, over 20,000 square meters of event space, and access to top-quality global products at wholesale prices.
Why join Phenix?
Phenix offers unique wholesale opportunities for B2B and B2B2C buyers and sellers, connecting both offline and online through its omni-channel platform. It eliminates middlemen, reduces costs, and expands market access across Thailand and ASEAN. A key highlight is the integration of brick-and-mortar stores with online platforms through websites and wholesale applications, leveraging the Omni-Channel model that meets the needs of the digital age. This seamless online-to-offline (O2O) connection enables businesses to reach a broader customer base from
Where is the Phenix Wholesale Center located?
Currently, the only comprehensive wholesale food center in central Bangkok is Phenix – FOOD DESTINATION FOR ALL, located at the former Pantip Plaza Pratunam. This site has been transformed into a hub for wholesale food suppliers, offering the most complete range of food products in the heart of the city. The location is easily accessible, and businesses can also explore a wide selection of wholesale goods through Phenix’s new online wholesale platform.